Immerse yourself in nature.
Dancor Landscapes is an up-and-coming landscape company that helps homeowners create beautiful backyard retreats using sustainable landscape practices. They were looking to improve their brand and gain more traction in a very competitive marketplace.
We began by identifying their ideal customer and developing customer personas. Then through collaborative workshops we positioned them within the “Innocent” brand archetype. We then crafted a clear compelling customer centric brand story, tagline and messaging that better highlighted their unique offering. Lastly, we designed a stunning visual direction inspired by beverage design and the landscapes that captures the vibrant beauty as well as the gentle manner in which they do their work.
Creative Direction & Design: Nick Tenhage
Writing: Alex Busch
Studio: Compass Creative
Creative Direction & Design: Nick Tenhage
Writing: Alex Busch
Studio: Compass Creative
